In June 2024, I spent a month studying abroad in Central London, gaining valuable cultural and market insights. During this time, I reimagined a U.S.-based product to better align with the preferences and expectations of the U.K. market. I had the opportunity to present my redesign to Chris Griffin of leading branding agency Pi Global, and received encouraging praise and constructive feedback on my work.
For this project, I chose to redesign the packaging for Grin Flosspyx based on targeted market research in London. My findings highlighted a strong consumer preference for sustainability and compact, convenience-focused packaging.
In response, I developed a smaller, recyclable box that aligns with these values while maintaining Grin’s recognizable, color-coded flosspick system. The result is a more eco-conscious, market-tailored design that reflects the brand’s “Earth-lovin’” ethos—without compromising on identity or shelf appeal.
